Once you create digital products that meet the needs of your audience, it’s time to get them out there and into those hands. Before you market what you have created, think about how and where you will sell them. There is more than one option.
I’ll sell on my website won’t I?
That might be the first choice of someone who already has a web presence like a blog or a full site. But this is not the only option. Websites are easier than ever to set up with hosting companies that offer space, templates, management systems and the like so that all the hard work is done behind the scenes. This is all well and good if you are creating a place for readers to view your information and see what your business is all about.
Selling products is another story altogether. A website is not automatically fitted for selling. That will take some research and some extra steps. Plug-ins for shopping carts, delivery systems and email systems need to be added in order for your website to function as a full on e-commerce site. Several choices exist for each of these systems as well.
Other Choices for Selling your Products
EBay – This is the quintessential online marketplace for selling and buying. You can visit eBay and set up your own store separate from showcasing your products to sell at auction. A combination of auction and storefront might make the most profit. Since millions of people use this site, there is great profit potential. Best of all, the marketplace provides all the tools you need for promotion, collecting payment and issue resolution. There is also a forum as well as helpful content to get you moving in the right direction.
PayPal – PayPal is popular with a lot of people who shop online because you don’t have to enter more than the email address associated with the account to pay. Credit card information doesn’t have to be revealed. Sites that offer this as an option have an advantage. And, opening a PayPal account to do business online is free and easy.
Amazon – Amazon.com is definitely making its mark on the Internet shopping world. Amazon is in the same league as eBay as far as visibility and traffic. Creating a page and getting set up here offers many advantages for you because much of the hard work of connecting payment and delivery is done.
Clickbank – You can sign up as a vendor to sell your products in their marketplace. Others who are looking to promote your product as an affiliate can sign up. This greatly increases your sales as well as their commission. The site handles pay-outs, offers payment options and shows you what to do to be successful with them.
These are just a few of the options for selling your products online.