This is the number one question to ask of yourself before creating any digital product. If you build it, they will come only works in the movies. There is a thought process that needs to be followed to give your information product a chance to shine and sell.
The first person to question is you. You are the owner of the business. You are the one seeking customers for what you have to offer. The issue is that most markets are saturated with businesses. They are all vying for the same customer base, or are they?
What is your Market?
Let’s begin in general terms. You are a marketing consultant, for example. Marketing has many facets and can mean different things to different types of businesses. Trying to create a product that speaks to all facets of marketing won’t appeal to anyone. Here’s why. Each person will be expecting a product that speaks to their needs specifically. What they will likely get is a page about their need and fifty other pages that appeal to fifty more people.
Marketing has many niches. The trick is to find the niche you want to focus on and speak to that audience. Mums who are looking for a new income stream might be your passion. Or, it could be older professionals who have been downsized and want to create an online business as a second career. The choice is yours.
What is your Current Audience?
Are you already a blogger or an online business owner? For starters, you have created an audience already with your website. Create a product that will tap deeper into that niche. Let any other ideas wait while you work with the customer base that you have established.
What is your Marketing Strategy?
Now that you have a product, how will you let others know about it? More importantly, how will you convince them that they need what you have? The answers to those questions can be found in the particular aspects of your strategy to reach your niche. Do you have a Web Traffic Master Plan?
The Big Reveal
What makes your product different from existing products? It might be what you say in particular. Maybe you have new information that sheds a different light on what your audience already believes.
It could be your skills. You’d be surprised how many readers are turned off by poor editing and grammar. Maybe you have a way with stringing syllables together. That emotional connection with a reader can convert them into a buyer.
On the subject of emotional connection, what makes your product different is that it is being marketed to the right people. There are a lot of products out there aimed at the wrong audience. When you ask yourself a few questions and follow through with implementing the answers, the sales of your product can skyrocket.