Leading Edge

Now that you have decided on the type of traffic you need for your digital products, it’s time to go out and get them. How will you market your products for maximum effect and profit?

There are many things to consider even before you consider the creation of a digital product:
Target niche – Who is right for this product and where can they be found?
Types of information products – Do you have a preference for a certain type of product: ebook, videos, audios, podcasts, workbooks, content creation? Do you have any knowledge already to help with product creation or do you need to learn a few things?
Market – Is there a market for this product? There might be an audience but is this particular idea already overplayed?
Time and money – What is the cost in time for creation and investment to get the product launched? What price tag will you have to offer to compensate and still make a profit?

Once you take these thoughts into consideration, it’s time to gather your tools and your ideas to fashion them into a digital product to get things going.

6 Ways to Market Digital Products

Did you know that the best way to gain interest for your product is to start before the product is even created?  Drum up support with the well-planned idea and your outline for its completion. Let the public follow you on this journey. Here’s how.

Social media – Facebook is a way to build relationships with your customers and readership. Post your progress on the new product. Ask customers to be part of a focus group for different portions of the project. Ask followers what they would like to see in the product to make it a sale for them.

QR codes – You’ve probably seen them all over. In stores, product advertisements might contain one. Scanning it with a Smartphone will reveal an ad of some sort that talks about the impending launch of the product. Create a video or an ad that links to that code.

Guest blogging – You are helping out fellow niche bloggers but also making useful connections. Offer them an advance copy of your new product in thanks for speaking on an issue of their choosing on the blog.

Contests – Offer free copies of your product as prizes for contests that relate to the product in question. Readers can find out more about what you do through these contests as they vie for quality items.

Offer free stuff – As you prepare for a launch, count down to the big moment with a free item each week to your subscribers. It could be an audio, a newsletter, free tools for use on their website and others.

Connect with businesses – Business partners are helpful too. Frequent the forums in your niche as well as LinkedIn to form new business relationships. Offer useful information and links to your fellow online business owners to get feedback from them.

Begin the process of gaining interest in your product before you create it.

Planning a marketing strategy is just part of the step-by-step guide detailed  in Zero to Hero which you can access by clicking here. 

Maybe you’ve heard that there’s nothing new under the sun. That may or may not be true but it will depend on you and your creative juices. In order to find new ideas for products that your customers will love, you don’t have to reinvent the wheel , just discover unique ways to make it roll better. Here are five ways that will assist with product generation for your business.

Digital is Where it’s At

Technology has propelled not only personal growth but business growth into the stratosphere. The earth has got that much smaller because of it. Just think  without the Internet, your business wouldn’t have the potential to reach millions who otherwise might not have heard of the great things you have to offer. The clincher however is that even though technology has brought potential customers closer, the key is still using business and marketing savvy to give them what they want.

5 Things you can do to Create New Product Ideas

Is your business a storefront? Are you exclusively online? It doesn’t matter. Digital products can work in your business model.

Jot down your ideas – This is always going to be a first step. Get everything out of your head and in a space where you and others of your business team can analyze, pick apart and reassemble not only your offerings but also theirs in order to come up with a workable list of products to present to your target market. Include any burning interests and avenues that you are passionate about. Someone’s thoughts could spinoff into a secondary business.

Poll your customers – Take a look at the current subscriber and customer base. How do they like your products? What more would they like to see? Poll the customers online, on your business blog and in the store. Put those email addresses and mobile numbers to good use. Set up an online survey that can be accessed through email and text. Use discounts as incentive for completion.

Turn physical products into digital ones – Find a way to translate one or more of your physical products into a digital offering. For example, look at eBooks. They allow people to take their favourite volumes everywhere without carrying a single book. How can you streamline a product or a service using digital media?

Look to your competition – Find other businesses within your niche market and examine what they are doing to promote a thriving business. Zero in on what their audience likes most about their product and see how their feedback can be applied to your customers.

Use social media – We’ve discussed surveys but what about a contest. Use your audience as a crowdsourcing tool. An example: Set up a Pinterest board where customers can create pins reflecting what they would like to see as your next big idea.

When it comes to creativity, use as many avenues as you can to aid the brainstorming process.

If you have no product ideas, try PLR content which my Zero to Hero product will guide you through.

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