Digital products have become the wave of the now and the future. Is your business utilizing them in its model? If not, you could be missing out on a lot of profit, position, leads and recognition. Keep reading to find out what types of products are included in the digital information arsenal.
Here is a little disclaimer. Don’t view digital products as the golden goose of your business. They are described as passive income but that doesn’t mean that there is no work involved. Different digital products take time to create and a specific set of tools to create them. If you are really serious about getting into digital products, the knowledge you gain as you go through the learning process will become invaluable throughout the life of your business enterprise.
With that said, let’s delve into the world of digital offerings and what they can do for you.
8 Digital Products for your Business
E Books – Let’s get the most obvious one out of the way. E Books have come a long way since their inception. Create ones that you can sell on your website or other sites. That involves enticing snippets from the book, inventive marketing and a design that appeals to your market.
Audio – Listen and you shall hear. Audio files can be used to deliver podcasts to your website, to your membership site for paid members, audio courses and other types of instruction for your customers. What you provide depends on your specific business niche.
Video – People are visual learners. Reading content is good but seeing also is even better. Video can be used for tutorials, marketing your business, creating commercials, web seminars and classes. The possibilities are endless.
Workbooks – Has a customer previously bought an eBook from you? That eBook can be leveraged to create a workbook that allows the customer to instruct others to get the most out of the book. Workbooks are great for companies and community groups to share your information.
Content – Blog and website owners need something to keep their readers interested. If you run an e-commerce site there doesn’t seem to be enough time for marketing, networking, relationship building and the rest. Turn your eBook or e-courses into a series of blog posts or articles that could be packaged as PLR content for sale.
E-courses – Break down your knowledge and instruct others in what you know. Courses can be either stand-alone or work as an integrated unit.
Newsletters – Use your expertise to put together newsletters for your readership. These can be offered as an opt-in or for sale to be used by others on their websites.
Presentations – These can be slideshows or even infographics. Take a certain type of information and put it into a format that can be used to reach a large group of people all at once.
What digital products are you considering for your business? Before you put pen to paper, do some research first.
My top recommendation for creating your first product is..