Why Seniors And Retirees Should Use Paid Traffic Methods

Getting traffic to your website is the lifeblood of your online business. There are several different paid traffic options that you can use to send traffic to your website and we recommend that you use a mixture of paid traffic and free traffic methods.
One of the best things about paid traffic is that it can produce results for you very quickly. You can set up an advertising campaign and then start receiving visitors to your website almost immediately. In this article we will look at the best paid traffic methods that you can use.
Pay Per Click (PPC) Search Engine Marketing
The best traffic available comes from major search engines such as Google, Bing and Yahoo. People use specific search terms known as “keywords” to find what they are looking for. With a PPC campaign you can post an ad that will appear on the first page of the search results for keywords that you specify.
To create a PPC campaign the first thing you need to do is to undertake keyword research to identify the best keywords for your niche. You can do this for free using the Google Keyword Planner. If you want to outsource the work then there are plenty of capable freelancers on gig sites such as Fiverr.com and PeoplePerHour.com.
Once you have your keywords you need to identify those that you will use in your PPC campaign. If you are in the weight loss niche then you want to avoid keywords like “weight loss” and “lose weight” as these are far too general. Look for longer tail keywords such as “how to lose weight fast” or “how to lose belly fat”.
Both Google and Microsoft have good PPC offerings. When it comes to traffic, nothing beats Google. But Microsoft Ads that appear on Bing, Yahoo and other search engines tend to have a significantly lower cost per click. After setting up your PPC campaign you should start receiving traffic in minutes.
Social Media Ads
Facebook is a social media giant. It has billions of users across the world and you can use this amazing social platform to create ads for your online business. With Facebook Ads (and Instagram Ads) you can select the people that you want to see your ad.
You need to know your target audience to get the best results from social media ads. What age range are they? Are they male or female? Where do they live? What interests do they have? By drilling down like this you will ensure that the right people see your ads in their newsfeed. Social media ads can be cheaper than PPC ads and just as effective.
Native Ads
There are websites like Taboola.com that will display your ads on very high traffic news sites like CNN.com. You will see native ads on websites like Yahoo.com as well. The reason that native ads are very effective is that they blend in very well with the rest of the content on the website.
Native ads are good if your online business is in a high demand niche such as weight loss, making money, personal development or relationships. They can also work well in general interest niches such as computing and technology, health and more.

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