Monetization Ideas for your Information Products

Information products are big business, even if you own a brick and mortar shop. Digital products can be bought and sold easily so that the buyer doesn’t have to wait weeks or pay extra for quicker delivery. If you are looking to make money with these types of offerings, here are a few ideas to do so.

How will you get people to buy from you? It’s the same question that those who sell a physical product ask. Think about going into a grocery store. There are products that you buy regularly and those that are unfamiliar. You might want to try them but don’t know how they taste. Chances are you might not buy them unless they are on sale.

One solution is for the store to offer you incentive. A Buy One, Get One Free offer might entice you to try a certain product. Another option is taste testing. Stores that have booths set up to allow customers to try certain foods provide that incentive. You get a free sample without any obligation to buy. If it’s good, you might consider it. This free tasting is often accompanied by a coupon to sweeten the deal.

The same model works online. Free digital products of good quality are offered in exchange for opt-ins or as contest prizes. Some are tied to further offers to buy at a discounted price. But what comes after that?

Monetization Ideas for your Information Products

Leverage the product in question – That free product might have been a special report. The information in that report can be added to and turned into an eBook. It could then spawn a workbook, instructional videos, audio guides with transcripts, webinars and more. It will take time to create the new products but the ideas are already thought out.

Membership site – Do you have an idea that can help a lot of people? Create a membership program. Certain information can be received free just for signing up but payment is needed to gain access to other digital products that are considered premium. Products can be uploaded automatically to the site for access when a paying member logs in.

Affiliate programs – Create an affiliate program and enlist the aid of others to help sell your products. In exchange they get all the tools they need to promote it.

Product reviews – Create videos that test products related to your niche market. For example, if you are in the food niche, create videos using certain items for your recipes and then report on how they work.

Ads – Increase visibility with ads on Google search pages that promote your website and your digital products. Ads do cost but you set the parameters for the ads so an advertising budget can be set.

Email marketing campaign – These still work and well if you have a good relationship with your list. Offer useful information in combination with deals for further purchase of products.

Even if you have one information product created, it can be used to fuel further monetization ideas for your business.

Protecting a Download Page

Protecting your product is an important part of being a successful seller of digital products. There are several precautions you can take to help ensure you have as much protection as possible against unauthorized download.

The following are a list of recommendations to help minimize the chances of this happening:

Direct downloads offered via JVZoo are protected from unauthorized access.  External Thank You pages are not under any such protection.  You will need to do certain things yourself to protect your thank you pages.  Here are some suggestions:

  1. To prevent search engine bots from indexing your page, or from following links to your Thank You page, you will want to insert this HTML code into the head section (the area between the <HEAD> and </HEAD> tags):  <META name=”robots” content=”noindex, nofollow”/>2.
  2. Give your Thank You page an obscure filename that is hard to guess (for example, name it something    like “Bn7hFb1dr.html” rather than “thankyou.html”)
  3. If you are experienced with programming, you can also create a script that will prevent any access to  your Thank You page unless they have gone through the payment process. 

**This is an advanced topic.  This is only recommended for vendors with advanced programming knowledge or those that have the assistance of a programmer.

4. Create  a password protected membership site where the download
pages are located. More complicated to set up but there are systems that do most of the work for you and make for a more secure sales process, keeping your product safe.

 

 

 

Three Top Tips

Here’s what’s inside each issue:

Issue 1

1. List:  How To Create A Monthly Newsletter That Your Subscribers Can’t Wait to Read
2. Traffic: The Real Key (Which You Already Know) To Getting Clicks (Which You Aren’t Getting Right)
3. Offers: Top 5 Ways To Create Content That People Pay For (When So Much Free Stuff Is Available)

Issue 2

1. List: 17 Different Types of Lead Magnets Your Audience Will Love
2. Traffic: How to Create Guest Blog Posts That Other People Want to Publish
3. Offers: How to Brainstorm Dozens of Product Ideas

Issue 3

1.  List: How to Create a More Profitable List Using Segmentation
2. Traffic: How to Get Your Affiliates Promoting Your Offers Like Crazy
3. Offers: How to Find Out What’s Selling Like Crazy in Your Niche (So That You Can Sell It Too)

Issue 4

1. List: How to Use Email Personalization to Boost Response
2. Traffic: How to Craft Social Media Content That Gets Clicks
3. Offers: The Keys to Selling a Lot of Affiliate Offers

Issue 5

1.  List: How to Create Email Teasers That Get Clicks
2. Traffic: The Four Essential Keys for Creating Viral Content
3. Offers: How to Find and Use PLR Content to Create Stunningly Popular Products

Issue 6

1.  List: Why Creating a Multipart Course is Such a Powerful Lead Magnet
2. Traffic: How to Create Content That Boosts Your Visibility in the Search Engines
3. Offers: The Five Keys to Creating a High-Ticket Offer

Issue 7

1.  List: How to Establish Yourself as a Niche Authority With Your Newsletter
2. Traffic: 5 Joint Ventures You Can Do Starting Today to Generate Red-Hot Traffic
3. Offers: How to Create Bonuses That Boost Conversions

Issue 8

1.  List: 7 Ways to Open a Newsletter
2. Traffic: How to Find Influencers to Help You Promote Your Site
3. Offers: How to Quickly Create a High-Quality Product – Without Writing It Yourself

Issue 9

1.  List: How to Create CTAs that Get Results
2. Traffic: How to Drive Traffic Using Repurposed Content
3. Offers: The Secret of Adding Value to Any Product to Create Uber-Satisfied Customers

Issue 10

1.  List: 7 Tips for Creating Emails That Get Opened and Get Read
2. Traffic: How to Build a Community That Establishes You as An Expert and Generates a Lot of Traffic
3. Offers: How to Quick and Easily Create Products the Hands-Free Way

Issue 11

1.  List: How to Create a High-Converting Email Series
2. Traffic: How to Get Your Best Customers to Refer Their Friends
3. Offers: Five Keys to Creating Infoproducts That Sell Like Crazy

Issue 12

1.  List: Troubleshooting a Cold, Unresponsive List
2. Traffic: How to Drive Traffic Using Optimized YouTube Videos
3. Offers: How to Create a High-Value Product That Has a Super-Low Refund Rate

How to Research to see if your Product is Profitable

You have an idea but the idea alone won’t get you very far. Just because you think its good doesn’t mean that it will have an audience. In that vein, research is extremely important when it comes to making sure that you are not throwing good money after bad. Here are some tips for researching your ideas.

Businesses fail for many reasons. One reason is probably that the ideas just didn’t fly. There wasn’t a market for the idea within the current niche, the marketing was off or the product didn’t promise what it was said to deliver. These are only a few but whatever the cause, it means lost money for your business and a disheartening blow for you personally. Hopefully, this can be avoided with the information we can provide here.

Research is Step One

It all begins with asking the right questions. The answers direct your research. Here are a few questions:
What is the product that you want to create?
Who is the target market specifically?
Are there other products similar to mine already on the market? How are they selling?
Can your product stand the test of time?
Who is the competition?
What price can be set for this product?

Digital products do require some work on the front end to get them from start to finish. Depending on the format for this product, it is wise to research the how to’s and where for’s of using this technology effectively for your needs. There are different types of software tools available and some are easier to use than others. Because you know your needs, one item may appeal more than another. Then, learn how to use it.

Refine your target market. Appealing to everyone is not the way to go. Stick with one segment of the market and see if there is actually a profit to be made. Poll your current audience to see what they think about a product of this nature. Google some keywords that are specific to your product. Analyze the keyword results by clicking on the top search results as well as the ads on the side that come up with the results.

Those ads on the side represent some of the products that are currently available within your niche. Click through to the ads and see what it being offered. Research the companies to see what is being said about them online and offline. Examining trends can give insight into where the niche is going. Does your idea fit with the trends? If so, it may stand a good chance of surviving the changing winds of customer and industry opinion.

There are several research tools that help you analyze data. Utilize them to gauge keyword viability just like you would for your website.

Research can save a ton of heartache and dollars further down the road for your digital product creation.

The 31-Day PLR Guide to Profitable Packages

Here’s a Sample of what inside this The 31-Day Guide To Profitable Packages:

When a lot of people think about creating a package of materials to sell, they get overwhelmed. Create one piece of content… sure. But what about creating 10, 20 or more pieces in a mixed bag of reports, courses, worksheets, templates, checklists and more?

Overwhelm City!

Until now…

That’s because you’re about to walk through a step-by-step 31-day guide for creating your own profitable package by using private label rights content. It’s the easiest and most cost-effective way to create a lot of content… FAST. And if you use the tips you’re about to discover, you’ll end up with a very unique, high-value package!

So, without further ado, let’s jump in and get to work…

Day 1: Pick a Niche

First things first: before you can start planning a single piece of content for your profitable package, you need to know who you’ll be selling this package to. In other words, what niche?

You may already have a niche in mind. Maybe you’re already working in this niche. If so, great! But if not, then please review this lesson carefully and follow the steps below in order to pick your niche.

This step is actually composed of two major steps:

  1. Create a list of potential niches.
  2. Research these niches to find out which ones are profitable.

Let’s start with that first step…

Step 1: Create a List of Potential Niches

If you don’t already have some potential niches in mind, then your first step is to develop a list. Here’s how:

Brainstorm Potential Niches

Here you think about your own hobbies and challenges. List everything you can think of, from losing weight to scuba diving to restoring cars to back pain (and absolutely everything in between). Think about:

  • Your favorite things to do.
  • Biggest problems.
  • Tasks you wish were easier.
  • Where you spend your disposable income.
  • Places you like to visit (vacation).
  • Things you like to do on vacation.
  • Things you like to read about (books, blogs, etc.).
  • DIY jobs that you know how to do.
  • Things people ask you for advice about.

And similar topics – list everything you can think of, and then move onto the next step…

Pay Attention to Discover Niches

Now look around to come up with other niche ideas. This includes:

  • Looking at your friends’ and family members’ hobbies and challenges.
  • Taking note of what’s popular on social media.
  • Watching/reading the news for ideas.

Next…

Use Keyword Tools

Still another way to get ideas is by using a keyword tool (like MarketSamurai.com, KeywordTracker.com, or your favorite tool). The idea here is to enter a partial search and see what sort of niche ideas come up.

Here are example partial searches:

  • How to
  • Secrets of
  • Get rid of
  • Naturally
  • Tips
  • Articles
  • Ebooks
  • Reports
  • Step by step
  • Easy
  • Fast

Now the next step… https://gofromzerotohero.net/

Different Ways to Sell your Products

Once you create digital products that meet the needs of your audience, it’s time to get them out there and into those hands. Before you market what you have created, think about how and where you will sell them. There is more than one option.

I’ll sell on my website won’t I?

That might be the first choice of someone who already has a web presence like a blog or a full site. But this is not the only option. Websites are easier than ever to set up with hosting companies that offer space, templates, management systems and the like so that all the hard work is done behind the scenes. This is all well and good if you are creating a place for readers to view your information and see what your business is all about.

Selling products is another story altogether. A website is not automatically fitted for selling. That will take some research and some extra steps. Plug-ins for shopping carts, delivery systems and email systems need to be added in order for your website to function as a full on e-commerce site. Several choices exist for each of these systems as well.

Other Choices for Selling your Products

EBay – This is the quintessential online marketplace for selling and buying. You can visit eBay and set up your own store separate from showcasing your products to sell at auction. A combination of auction and storefront might make the most profit. Since millions of people use this site, there is great profit potential. Best of all, the marketplace provides all the tools you need for promotion, collecting payment and issue resolution. There is also a forum as well as helpful content to get you moving in the right direction.

PayPal – PayPal is popular with a lot of people who shop online because you don’t have to enter more than the email address associated with the account to pay. Credit card information doesn’t have to be revealed. Sites that offer this as an option have an advantage. And, opening a PayPal account to do business online is free and easy.

Amazon – Amazon.com is definitely making its mark on the Internet shopping world. Amazon is in the same league as eBay as far as visibility and traffic. Creating a page and getting set up here offers many advantages for you because much of the hard work of connecting payment and delivery is done.

Clickbank – You can sign up as a vendor to sell your products in their marketplace. Others who are looking to promote your product as an affiliate can sign up. This greatly increases your sales as well as their commission. The site handles pay-outs, offers payment options and shows you what to do to be successful with them.

These are just a few of the options for selling your products online.

Introduction to Product Creation Hero

A big difficulty aspiring online entrepreneurs new to the information publishing business have is visualizing the process involved in creating their first product to sell. A written study guide to follow is essential and Zero to Hero does that in an action plan format over 31 days and I highly recommend you purchase a copy .

But to complement that guide , I have created a 9 Part Video Course totalling 2hrs30min of content to help with this problem. Every step is included from researching your niche to creating sales pages , download pages and setting up your payment system.

I have called it PRODUCT CREATION HERO  

You can view the Introduction below:

6 Ways to Use Information Products

Does your business need a boost? Consider employing information products to raise not only the level of visibility but also the level of expertise of your niche business. Here are six ways that these offerings can be useful.

What are Information Products?

Another name for them is digital products. They are items that are created by you but delivered in a virtual format. Think of eBooks. The postman won’t deliver a box to your door. Instead, a payment and delivery system is used to accept your money and then provide the link to download the product directly to your chosen device.

Books are not the only thing that can be downloaded. There are a host of digital products to choose from. You, the business owner, are only limited by your imagination and the needs of your target market. People use the Internet to acquire information. These creative digital items can offer your customers what they want in an organized format. Content is still king. Become a member of royalty yourself by using it to your advantage and turning a profit.

6 Uses for Information Products

List building – Everyone wants to make a profit but you often have to give some to get some especially if you are new in the business. Create a special report or a short eBook and offer it free in exchange for subscribing to your list.

Sell for profit – One advantage of information products is that they can work on autopilot for your business. Delivery doesn’t require postage stamps or boxes. Profits can be increased exponentially with the right marketing.

Upselling – While you are using that free eBook to build a list for your business, link it to a variety of products that can be sold. For example, when your new subscriber submits their information on the opt-in page, they are then redirected to a page where they can also have access to an e-course related to the eBook for a great price.

Lead generation – Offer contests on your social media sites with free digital products as prizes. Be sure to remark that on your site what price these products would normally sell for so readers know they are getting a deal. Provide ways for readers to share the contest with others as well.

Newsletters – People like to get things for free as long as it’s good. Send out a monthly newsletter to your list complete with a link to a free video or audio on a subject that interests them. They receive interesting information and another link to more of the same for a price.

Increase visibility – You may market to customers but that doesn’t exclude businesses. Network with other business owners at meetings and on business sites like LinkedIn. Participate but also provide free access to some of your products like select white papers or videos in the spirit of sharing and good faith.

Leverage your products to create a bigger business presence.

Business Buyer Leads

Getting traffic to your website can be a real headache especially with the gargantuan amount of other websites you have to compete with. It sometimes feels as if you are at the outer edge of the universe.

But what if there was a way to get 100 leads a day sent to your inbox that you could use to drive traffic to your website completely legally and CAN-SPAM compliant?

Buying Email leads can be a risky business, outdated addresses, unqualified prospects , false names etc etc.

I have a FREE report below which you can download to your computer which will explain the system I am using to promote my business. Go through all 5 steps to see if this could work for you.