Avoid The Shiny Object Syndrome With Your Online Business

In some niches there are new product launches every single day. With the make money online niche there are usually more than one new product launched each day. All of the sales products for these product launches tell you that there training will show you that you need to use their tactics to be successful with your online business.
I am not saying that these products do not provide any value. Some of them are really good and will reveal techniques that you will be unaware of. But a lot of these products are the same thing rehashed over and over.
Wild Claims
It is hard to believe that in this day and age some of the wild claims made by these product vendors are allowed. Again the make money online niche is probably the biggest culprit with this. There are sales letters and videos that claim that you can make a fortune by using their software and there is hardly any work for you to do.
Turn your computer into an ATM is a classic claim that some of these sales pages make. This is total nonsense of course but it is surprising how many people fall for this. Getting buyer traffic to your offers in under 60 seconds is another classic wild claim. If it seems too good to be true then it probably is.
The Grass is Greener…
A lot of sales pages for new products in your niche are going to tell you that you are doing it all wrong and that your current online business will never be as successful as you want it to be. They tell you that you need to join forces with them as the grass is greener over there.
The grass is rarely greener with these programs. There are always different techniques that you can use to improve your online business but what you shouldn’t consider is changing it altogether. It doesn’t matter how powerful the copywriting is on the sales page you should stick with your current business and work on ways to increase your revenues.
Changing from one online business model to another is something that newcomers to online business tend to do a lot. They give up on one model very fast because they are not getting the results they expect. These people are always on the lookout for the next shiny object that will change their lives.
You will never have a successful online business if you keep chopping and changing all of the time. Stick with your original plan and see it through. If you have tried your best and it doesn’t deliver the results that you want then you can think about a change. Changing on the whim of a new shiny object is something that you need to avoid.
Limit your Exposure to Shiny Objects
If you are being exposed to new shiny objects on a regular basis then cut out the source. Maybe you are a member of an online forum where this is discussed all the time. Either stop using the forum or avoid the sections that have the shiny object information.
A lot of people hear about new shiny objects via email. Unsubscribe from the lists that just keep pumping out these offers to you. They are not providing any value and just cluttering up your inbox.

For more great advice and a free report on 7 mistakes that you need to avoid with your online business , click here.

Tips for Creating Products that Sell Well

Digital products are no different from physical products in their need to be promoted in order to sell. If no one is interested in the product it doesn’t matter if it comes to you in a box or as a group of gigabytes. Here are some tips to help your products to sell well from the beginning.

We know you don’t buy into the myth that simply having a website or creating a product will make you rich and famous. Good. We can move past debunking and go right to the heart of the matter. How can you ensure that your product will connect with the audience in question and sell? There are no guarantees in life but you can tip the scales decidedly in your favour with some excellent advice.

5 Tips to Get your Product to Sell Well

Build relationships – The people who will buy your product need to be convinced that it will be beneficial to them. When you connect with your readership they learn to trust you. This can be done through email marketing. Stay connected to them with updates about the project and with your business in general. Accept their suggestions and try to incorporate them in your business. Respond to comments on your posts and interact with your readers.

Gain advice – This comes from other business owners. Offer advice in your area of expertise but also ask for it to make a stronger connection with your product and your customers. Attend conferences and other business functions to increase your knowledge and to network as well.

Create a quality product – Use all the tools at your disposal to create a digital product that is both informative and appealing. Make sure your formatting is correct, the images are appropriate, the font is right and the ideas are sound. Test everything until the final product is just what you imagined it will be for you and the customers.

Create a sales page -Sales copy takes a particular skill to write. You can learn it or hire someone else to incorporate your ideas into a cohesive and engaging page. Include all of the reasons why your product is important and what benefits it will have for the customer. Offer product previews so customers can get a snippet of what the actual product is like.

Use customer reviews – Add reviews to your sales page that come from people who received an advanced copy of the product. Encourage those who buy from you to write reviews as well for others to read. Customers are more likely to trust reviews from other customers just like them.

Getting a product to sell begins with the little things that are done before you offer it for sale. To create your first product>>> Product Creation Hero

Different Ways to Sell your Products

Once you create digital products that meet the needs of your audience, it’s time to get them out there and into those hands. Before you market what you have created, think about how and where you will sell them. There is more than one option.

I’ll sell on my website won’t I?

That might be the first choice of someone who already has a web presence like a blog or a full site. But this is not the only option. Websites are easier than ever to set up with hosting companies that offer space, templates, management systems and the like so that all the hard work is done behind the scenes. This is all well and good if you are creating a place for readers to view your information and see what your business is all about.

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There are millions of searches each month in Google for terms like “online business”, “successful online businesses”, “best online business to start”  and many more.


Here are some compelling facts about online business:

• In 2019, nearly 1.8 billion people made purchases online
• Millennials now make around 60% of purchases online
• Page loading speed is critical and 53% of mobile users abandon sessions if they have to wait 3 seconds for a page to load
• 88% of consumers will perform research online prior to making a purchase
• Around 80% of online businesses that did not achieve their revenue goals had 10,000 or fewer monthly visitors to their website

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The #1 Best Way to Promote an Affiliate Offer

Quick, what’s the best way to promote an affiliate offer?

Plenty of aspiring affiliates might rattle off answers such as “Use Facebook!” or “Drive traffic with Google AdWords.”

Sadly, these and similar answers are all wrong.


Because if you send traffic directly to the vendor page, then you’ll never hear from up to 99% of this traffic again. A handful of people will buy the product, but the rest will just disappear into the wind. Forever.

What should you do instead?

Focus on building a list of prospects first. And once you get them on your list, THEN you can promote affiliate offers to them.

To that end, here’s how to create an enticing multi-part ecourse that will help you build a relationship with your subscribers plus promote affiliate products and other offers…

Step 1: Find Out What Your Audience Wants.

Before you sit down to write your multi-part ecourse, you need to first decide what product you intend to promote within the ecourse.

The easiest way to do that is pick a proven product, meaning one that’s already selling well in your market.

Step 2: Choose Your 7-12 Lesson Topics.

Once you’ve picked your product, then you need to decide what to write about. This is actually easy – just base your seven to twelve emails on the same topic as your product.

Example #1: Let’s say you’re promoting a book about dog training. You might create a seven-email series like this:

• Email 1: Housetraining the dog.
• Email 2: Teaching the dog to sit.
• Email 3: Teaching the dog to lie down.
• Email 4: Teaching the dog good leash manners.
• Email 5: Teaching the dog to stay.
• Email 6: Teaching the dog good house manners.
• Email 7: Breaking the dog of bad habits and behaviors.

Example #2: Let’s say you’re promoting a physical product, like a George Forman Grill. In that case, you might create an email series around how to make great steaks, burgers and other healthy meals. Naturally, every email would promote the grill as a healthy, fast way to create these meals.

Step 3: Create the Content.

Your last step is to create the actual content for your emails.

Here’s what I want you to remember if you’re selling information products: Your course should be useful but incomplete.

That means the content should be useful for the reader, so that he can take action and get some results or a partial solution to his problem. Alternatively, it should teach the reader something important about a process.

Either way, the information should also be incomplete, so that the reader needs to buy the product you’re promoting in order to get the full instructions (and better results).

Each email you send should include a link to the affiliate product you’re promoting. It doesn’t need to be a hard sell, especially in the beginning of your series. Instead, all you have to do is embed links in your email with a call to action, which is where you tell your reader to click on those links.

Example: “You just learned how to teach your puppy to sit. But that’s just one small step towards turning your pup into a well-behaved dog. To discover how the world’s best dog trainers create such good dogs, go to  [insert your affiliate link]”

You now know how to create an exciting eCourse that promotes your affiliate links.

You also know what you need to do … put it into practice!

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Monetization Ideas for your Information Products

Information products are big business, even if you own a brick and mortar shop. Digital products can be bought and sold easily so that the buyer doesn’t have to wait weeks or pay extra for quicker delivery. If you are looking to make money with these types of offerings, here are a few ideas to do so.

How will you get people to buy from you? It’s the same question that those who sell a physical product ask. Think about going into a grocery store. There are products that you buy regularly and those that are unfamiliar. You might want to try them but don’t know how they taste. Chances are you might not buy them unless they are on sale.

One solution is for the store to offer you incentive. A Buy One, Get One Free offer might entice you to try a certain product. Another option is taste testing. Stores that have booths set up to allow customers to try certain foods provide that incentive. You get a free sample without any obligation to buy. If it’s good, you might consider it. This free tasting is often accompanied by a coupon to sweeten the deal.

The same model works online. Free digital products of good quality are offered in exchange for opt-ins or as contest prizes. Some are tied to further offers to buy at a discounted price. But what comes after that?

Monetization Ideas for your Information Products

Leverage the product in question – That free product might have been a special report. The information in that report can be added to and turned into an eBook. It could then spawn a workbook, instructional videos, audio guides with transcripts, webinars and more. It will take time to create the new products but the ideas are already thought out. I have included an example above this blog.

Membership site – Do you have an idea that can help a lot of people? Create a membership program. Certain information can be received free just for signing up but payment is needed to gain access to other digital products that are considered premium. Products can be uploaded automatically to the site for access when a paying member logs in.

Affiliate programs – Create an affiliate program and enlist the aid of others to help sell your products. In exchange they get all the tools they need to promote it.

Product reviews – Create videos that test products related to your niche market. For example, if you are in the food niche, create videos using certain items for your recipes and then report on how they work.

Ads – Increase visibility with ads on Google search pages that promote your website and your digital products. Ads do cost but you set the parameters for the ads so an advertising budget can be set.

Email marketing campaign – These still work and well if you have a good relationship with your list. Offer useful information in combination with deals for further purchase of products.

Even if you have one information product created, it can be used to fuel further monetization ideas for your business.

Protecting a Download Page

Protecting your product is an important part of being a successful seller of digital products. There are several precautions you can take to help ensure you have as much protection as possible against unauthorized download.

The following are a list of recommendations to help minimize the chances of this happening:

Direct downloads offered via JVZoo are protected from unauthorized access.  External Thank You pages are not under any such protection.  You will need to do certain things yourself to protect your thank you pages.  Here are some suggestions:

  1. To prevent search engine bots from indexing your page, or from following links to your Thank You page, you will want to insert this HTML code into the head section (the area between the <HEAD> and </HEAD> tags):  <META name=”robots” content=”noindex, nofollow”/>2.
  2. Give your Thank You page an obscure filename that is hard to guess (for example, name it something    like “Bn7hFb1dr.html” rather than “thankyou.html”)
  3. If you are experienced with programming, you can also create a script that will prevent any access to  your Thank You page unless they have gone through the payment process. 

**This is an advanced topic.  This is only recommended for vendors with advanced programming knowledge or those that have the assistance of a programmer.

4. Create  a password protected membership site where the download
pages are located. More complicated to set up but there are systems that do most of the work for you and make for a more secure sales process, keeping your product safe.




Three Top Tips

Here’s what’s inside each issue:

Issue 1

1. List:  How To Create A Monthly Newsletter That Your Subscribers Can’t Wait to Read
2. Traffic: The Real Key (Which You Already Know) To Getting Clicks (Which You Aren’t Getting Right)
3. Offers: Top 5 Ways To Create Content That People Pay For (When So Much Free Stuff Is Available)

Issue 2

1. List: 17 Different Types of Lead Magnets Your Audience Will Love
2. Traffic: How to Create Guest Blog Posts That Other People Want to Publish
3. Offers: How to Brainstorm Dozens of Product Ideas

Issue 3

1.  List: How to Create a More Profitable List Using Segmentation
2. Traffic: How to Get Your Affiliates Promoting Your Offers Like Crazy
3. Offers: How to Find Out What’s Selling Like Crazy in Your Niche (So That You Can Sell It Too)

Issue 4

1. List: How to Use Email Personalization to Boost Response
2. Traffic: How to Craft Social Media Content That Gets Clicks
3. Offers: The Keys to Selling a Lot of Affiliate Offers

Issue 5

1.  List: How to Create Email Teasers That Get Clicks
2. Traffic: The Four Essential Keys for Creating Viral Content
3. Offers: How to Find and Use PLR Content to Create Stunningly Popular Products

Issue 6

1.  List: Why Creating a Multipart Course is Such a Powerful Lead Magnet
2. Traffic: How to Create Content That Boosts Your Visibility in the Search Engines
3. Offers: The Five Keys to Creating a High-Ticket Offer

Issue 7

1.  List: How to Establish Yourself as a Niche Authority With Your Newsletter
2. Traffic: 5 Joint Ventures You Can Do Starting Today to Generate Red-Hot Traffic
3. Offers: How to Create Bonuses That Boost Conversions

Issue 8

1.  List: 7 Ways to Open a Newsletter
2. Traffic: How to Find Influencers to Help You Promote Your Site
3. Offers: How to Quickly Create a High-Quality Product – Without Writing It Yourself

Issue 9

1.  List: How to Create CTAs that Get Results
2. Traffic: How to Drive Traffic Using Repurposed Content
3. Offers: The Secret of Adding Value to Any Product to Create Uber-Satisfied Customers

Issue 10

1.  List: 7 Tips for Creating Emails That Get Opened and Get Read
2. Traffic: How to Build a Community That Establishes You as An Expert and Generates a Lot of Traffic
3. Offers: How to Quick and Easily Create Products the Hands-Free Way

Issue 11

1.  List: How to Create a High-Converting Email Series
2. Traffic: How to Get Your Best Customers to Refer Their Friends
3. Offers: Five Keys to Creating Infoproducts That Sell Like Crazy

Issue 12

1.  List: Troubleshooting a Cold, Unresponsive List
2. Traffic: How to Drive Traffic Using Optimized YouTube Videos
3. Offers: How to Create a High-Value Product That Has a Super-Low Refund Rate

How to Research to see if your Product is Profitable

You have an idea but the idea alone won’t get you very far. Just because you think its good doesn’t mean that it will have an audience. In that vein, research is extremely important when it comes to making sure that you are not throwing good money after bad. Here are some tips for researching your ideas.

Businesses fail for many reasons. One reason is probably that the ideas just didn’t fly. There wasn’t a market for the idea within the current niche, the marketing was off or the product didn’t promise what it was said to deliver. These are only a few but whatever the cause, it means lost money for your business and a disheartening blow for you personally. Hopefully, this can be avoided with the information we can provide here.

Research is Step One

It all begins with asking the right questions. The answers direct your research. Here are a few questions:
What is the product that you want to create?
Who is the target market specifically?
Are there other products similar to mine already on the market? How are they selling?
Can your product stand the test of time?
Who is the competition?
What price can be set for this product?

Digital products do require some work on the front end to get them from start to finish. Depending on the format for this product, it is wise to research the how to’s and where for’s of using this technology effectively for your needs. There are different types of software tools available and some are easier to use than others. Because you know your needs, one item may appeal more than another. Then, learn how to use it.

Refine your target market. Appealing to everyone is not the way to go. Stick with one segment of the market and see if there is actually a profit to be made. Poll your current audience to see what they think about a product of this nature. Google some keywords that are specific to your product. Analyze the keyword results by clicking on the top search results as well as the ads on the side that come up with the results.

Those ads on the side represent some of the products that are currently available within your niche. Click through to the ads and see what it being offered. Research the companies to see what is being said about them online and offline. Examining trends can give insight into where the niche is going. Does your idea fit with the trends? If so, it may stand a good chance of surviving the changing winds of customer and industry opinion.

There are several research tools that help you analyze data. Utilize them to gauge keyword viability just like you would for your website.

Research can save a ton of heartache and dollars further down the road for your digital product creation.